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Chopard

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Croatia, England, Finland, France, Italy, Spain, Worldwide

Chopard: A Legacy of Swiss Luxury, Craftsmanship, and Ethical Elegance

Since its founding in 1860, Chopard has stood as a symbol of precision, creativity, and timeless elegance. What began in a small Swiss village as a watchmaking workshop is now a globally celebrated luxury brand known for its iconic jewelry, watches, and commitment to sustainability.

From Swiss Watchmaking Roots to Global Prestige

Chopard was founded by Louis-Ulysse Chopard, a 24-year-old watchmaker in the village of Sonvilier. Renowned for his ultra-precise pocket watches, his reputation quickly spread across Europe. By the early 20th century, timepieces were being exported to destinations as far as Russia and Scandinavia.

In 1963, the company took a major step forward when it was acquired by Karl Scheufele III, a German goldsmith and watchmaker. Under the Scheufele family’s guidance, Chopard evolved into a full-fledged luxury house, expanding into high jewelry, women’s watches, and groundbreaking design innovations.

Iconic Collections That Define the Brand

Happy Diamonds
Launched in 1976, this collection revolutionized fine jewelry with its floating diamonds dancing between two sapphire crystals. The playful yet elegant design quickly became one of the most recognizable signatures.
L.U.C
Named after the brand’s founder, this high-end collection of watches represents the finest in Swiss horology, featuring in-house calibers, intricate complications, and hand-crafted finishes.
Mille Miglia
Inspired by the legendary Italian car race, this sporty yet refined watch line combines vintage automotive aesthetics with modern precision — a favorite among motorsport enthusiasts and collectors.

Sustainability: Leading the Way in Ethical Luxury

In 2013, Chopard launched its Journey to Sustainable Luxury — a pioneering commitment to ethical sourcing and environmental responsibility. Since 2018, Chopard has used 100% ethical gold across all its creations, working closely with small-scale mines, Fairmined-certified cooperatives, and the Responsible Jewellery Council.

This makes Chopard a global leader in sustainable fine jewelry, showing that luxury and ethics can coexist beautifully.

Chopard - A Red Carpet Favorite

The official partner of the Cannes Film Festival since 1998, where it crafts the iconic Palme d’Or trophy from Fairmined gold. The brand’s dazzling jewelry frequently adorns A-list celebrities such as Julia Roberts, Rihanna, and Bella Hadid, reaffirming its position as a red carpet favorite.

Innovations and the Future of Chopard

Beyond its heritage, Chopard continues to evolve. The launch of the Alpine Eagle collection has introduced a bold, modern take on luxury sports watches, inspired by nature and crafted with sustainable materials.

The brand also introduced Caroline’s Couture, a haute joaillerie line that blends high fashion with exceptional gemstones and ethical gold, named after co-president Caroline Scheufele, a visionary force behind many most iconic designs.

Chopard is not just a luxury brand — it's a family legacy built on values of excellence, creativity, and responsibility. Whether you're seeking a timeless watch, a breathtaking engagement ring, or a statement of ethical elegance, Chopard offers beauty with purpose.